Kickstarter Killers: How to write a summary to get funded on Kickstarter
Kickstarter has been a great source for creators to get funding for their ideas. Over the years there have been some amazing projects that have launched from Kickstarter and many more unless they get beat by Backerkit’s new crowdfunding tool that’s currently in beta. Many including me will use Kickstarter to fund their projects so I wanted to talk about the importance of the summary section on a Kickstarter page. I have read many badly done summaries as well as edited a few for other creators so I thought I would add my two cents on the topic of the importance of summaries.
The summary section is where you get to do your written pitch about your project. It is below the video section and while a good video is key to a good start on Kickstarter. Let’s not forget that one sentence in the summary could be the thing that seals the deal for a backer. The summary has to be exciting and sells the reader on the story of this project.
Is your project a comic book about zombies rising the dead and taking over New York?
Wonderful, now paint that vision to the potential backers. Give them a clean picture of what is going on in the story so they can connect to it. The more they can see the chaos in their minds. The more likely they are to pledge because they must know what happens.
(Don’t give too much away!)
In some cases if possible give them a line or two from your book to seal the deal.
In this example I’m focused on a comic book about zombies in NY but if your project is about something else like a collection of soft enamel pins. You need to do the same.
You must give a good description of these pins and the story if there is one behind them. You have to spark that interest in your potential backer. The visuals you create in the minds of potential backers in your summary can be assisted by any images you have but you should not solely depend on them to help sell your project.
Remember you are trying to get people to back your project so you can reach your funding goals. Painting the picture of your story and giving the reader a good why is what helps you reach your funding goals with your project.
Spend time working on your summary for your crowdfunding project.
Until Next Time
Lauren Hazel